Before investing money, use a 7-step approach to test demand. This often includes a "minimal budget test" (e.g., using small-scale digital ads) to see if customers are willing to pay.
Understand how to split ownership fairly and how to structure Employee Stock Option Plans to attract talent early on.
Starting a business is not just about making money; it's a "state of mind" built on curiosity, resilience, and identifying problems the market actually cares about. 1. The Pre-Start Mindset: Why vs. How ankur warikoo complete guide to starting up free
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Before diving into the "how-to," it's important to understand why his perspective matters. Ankur Warikoo’s journey is not a straight line from a fancy MBA to overnight success. It's a masterclass in resilience, built on a foundation of public failure. Before investing money, use a 7-step approach to test demand
Perhaps the most critical section is on the founder's psychology. Warikoo shares "truths that are rarely spoken about":
Ensure that what you earn from one customer is more than what you spent to get them (LTV > CAC). Starting a business is not just about making
Warikoo often highlights these business models in his free YouTube content and newsletters:
For consumer startups, he argues that the founder must be the #1 marketer. Not through ads, but through
Warikoo often quotes the mantra: