If you want to study the market further, we can look into the across different Indonesian provinces.
Before the internet, the king of Indonesian entertainment was the sinetron (soap opera). These melodramatic, often 200+ episode series dominated national television. Shows like Tukang Bubur Naik Haji (The Porridge Seller Goes to Hajj) or Ikatan Cinta (Ties of Love) garnered millions of viewers nightly.
Music is the unsung hero of Indonesia's video boom. While K-Pop dominates the global charts, is currently seeing a resurgence of Dangdut Koplo and Indo-Pop on YouTube. If you want to study the market further,
Short-form comedy creators utilize local dialects, everyday struggles, and relatable family dynamics to create highly shareable content. These quick, witty videos easily cross over to other platforms like X (formerly Twitter) and Instagram Reels.
No discussion of popular videos in Indonesia would be complete without TikTok. In 2025, Indonesia didn't just participate in global internet culture—it created it. Two major trends originating from the country took the world by storm. Shows like Tukang Bubur Naik Haji (The Porridge
: Holds a 41.85% market share as of 2025.
So, grab some Indomie, open TikTok, and search for "Video Viral Indonesia." Just be prepared to lose the next three hours of your life. Reality-style horror investigations
A unique niche: young hijabi influencers mixing beauty tutorials, cooking, and religious reminders (e.g., Nadzira Shafa , Aura Kasih ). This genre normalizes faith in daily entertainment and has massive mainstream acceptance.
Indonesia’s long-standing love affair with soap operas, or sinetrons , continued to evolve in 2025, with a notable shift toward digital platforms. While free-to-air channels maintained their stronghold in traditional TV rankings, it was the local streaming service that broke new ground.
Current entertainment trends among Indonesians reflect a mix of digital and physical activities:
Indonesia has a deep cultural fascination with the supernatural. Reality-style horror investigations, ghost-hunting vlogs, and storytelling videos about local urban legends (like Kuntilanak or Pocong ) consistently rank among the top trending videos. Horas and Regional Pride