It covers the basics of entrepreneurship, including entrepreneurial traits, innovation, and business planning.
) because it covers current Union Government policy initiatives, including the "Startup India" mission and budget highlights. User Reception
It is recommended in the syllabi of various Indian universities and educational institutions as a primary textbook for skill development and entrepreneurship courses.
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One of the reasons Sangeeta Sharma’s books remain popular in academic circles is the inclusion of learning aids:
This comprehensive textbook aligns perfectly with the standard syllabus for across various universities. It is curated to help young professionals navigate the challenges, risks, and institutional support mechanisms tied to initiating a startup.
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This phase focuses on creating interest and developing the entrepreneurial mindset. It involves awareness campaigns, identification of inherent entrepreneurial traits, and education regarding market opportunities.
From intellectual property rights (IPR) to environmental clearances and labor laws, compliance can overwhelm new founders. Standardized modules simplify these legal pathways into step-by-step checklists. Socio-Cultural Inhibitions
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Assisting with machinery procurement and marketing support. Overcoming Barriers to Entrepreneurial Growth
The Second Edition also integrates the latest policy initiatives, including a detailed overview of the ‘Startup India’ mission and relevant highlights from the Government of India’s budget for 2020-21.