Imagine you are conducting a study on .

Based on established literature, theories, or models.

Your study stays within the traditional boundaries of a single discipline. Use a Conceptual Framework if:

Use consistent colors throughout your presentation. For example, make all Independent Variable boxes light blue, Dependent Variable boxes light green, and Moderating Variable boxes light grey.

Based on existing theories that have already been tested and established.

Use a split-screen layout. Place a clean diagram of the original theory on one side, and key bullet points on the other. Key Text to Include:

Use two arrows pointing in opposite directions. A thick arrow pointing down for Theory (General to Specific); a web of arrows pointing inward for Conceptual (Specific variables to a conclusion).

By following the guidelines and best practices outlined in this article, researchers can effectively use theoretical frameworks and conceptual frameworks to develop rigorous and meaningful studies, and communicate their findings through clear and concise PPT presentations.

Slide Title: Conceptual Framework

Use this article as your script, and your audience will finally understand the difference. Good luck with your presentation!

4/5 ⏱️ Theory first (lit review). Conceptual evolves (methods/design).